The MIX, the1st MICE (Meeting, Incentive, Congress and Exhibition) show on the 4 borders, closed its doors on December 14 after 2 intensive days of activity.
Held at the Metz Congrès Robert Schuman, the trade show attracted 140 exhibitors, mainly from the Grand Est region, but also from Luxembourg, Germany and Belgium, as well as around 100 top decision-makers.
This1st edition was a success, with 800 business meetings between exhibitors and top decision-makers generated via the dedicated digital platform, and almost 1,600 leads recorded.The social events enabled participants to discover emblematic Metz venues such as the salons of Metz City Hall, privatized for the welcome evening on December 12, and the Centre Pompidou-Metz, privatized for the gala evening on December 13.
During the gala evening, Romain Muller, known for his contribution to the soundtrack of the American series "Emily in Paris", gave a concert accompanied by his musicians. Prior to the show, top decision-makers who so wished were able to discover destinations in the Grand Est region during the day of the 12th. Pre-tours were organized in collaboration with the Nancy, Strasbourg and Metz convention bureaus, as well as with destination Amnéville.
The MIX was organized by Metz Evènements in partnership with Inspire Metz, and was co-financed by the Metz Eurometropole and the Grand Est region.
Its success has helped to raise the profile of the Grand Est region among business tourism and events professionals, and has demonstrated the Metz Eurometropole's expertise in hosting and organizing large-scale events.After a consultation between organizers and financial backers between now and March, a decision will be taken on whether to organize a2nd edition.Relive the1st edition of The MIX in photos.
This1st edition was a success, with 800 business meetings between exhibitors and top decision-makers generated via the dedicated digital platform, and almost 1,600 leads recorded.The social events enabled participants to discover emblematic Metz venues such as the salons of Metz City Hall, privatized for the welcome evening on December 12, and the Centre Pompidou-Metz, privatized for the gala evening on December 13.
During the gala evening, Romain Muller, known for his contribution to the soundtrack of the American series "Emily in Paris", gave a concert accompanied by his musicians. Prior to the show, top decision-makers who so wished were able to discover destinations in the Grand Est region during the day of the 12th. Pre-tours were organized in collaboration with the Nancy, Strasbourg and Metz convention bureaus, as well as with destination Amnéville.
The MIX was organized by Metz Evènements in partnership with Inspire Metz, and was co-financed by the Metz Eurometropole and the Grand Est region.
Its success has helped to raise the profile of the Grand Est region among business tourism and events professionals, and has demonstrated the Metz Eurometropole's expertise in hosting and organizing large-scale events.After a consultation between organizers and financial backers between now and March, a decision will be taken on whether to organize a2nd edition.Relive the1st edition of The MIX in photos.
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Inspire Metz
Drone show © Inspire Metz
Metz Eurometropole stand © Inspire Metz
Inspire Metz
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