With the urban areas of Metz, Luxembourg, Saarbrücken and Trier, the Grande Région represents a cross-border metropolis of 3.2 million inhabitants.
The German language and culture have a special place in the region, with numerous Franco-German events, training courses and the presence of many German-owned companies (Claas, Zwick Roell, ThyssenKrupp, etc.).
Quotidiennement ce sont plus de 10 000 frontaliers résidants dans l’Euro-Métropole de Metz qui vont travailler an Allemagne et au Luxembourg.
C’est sur la base de cette caractéristique unique du territoire, sa proximité avec 3 pays, que l’agence a créé avec Metz Evènements (gestionnaire du centre de congrès Robert Schuman et du Parc des expositions de l’Euro-Métropole) en 2023 le salon du tourisme d’affaires appelé The MIX salon des 4 frontières, seul salon transfrontalier du tourisme d’affaires.
The aim of this trade show is to promote the MICE (Meetings/réunions, Incentives/séminaires, Conventions, Exhibitions/expositions) offer of these border countries to professional event organizers.
The1st edition of The MIX was held at the Robert Schuman convention center in Metz on December 13 and 14, 2023, and brought together 140 exhibitors from the Grand Est region, Luxembourg, Germany (Rhineland-Palatinate) and Belgium (Wallonia), and around 100 buyers organizing professional events.
This1st edition was a success, with 800 business meetings between exhibitors and top decision-makers generated via the dedicated digital platform, and almost 1,600 leads recorded.
